This week I was on Fox 5 DC sharing Mother’s Day gift ideas. I love doing TV appearances and haven’t done one in quite awhile so I was glad to get back in the studio! In a way, it is like “riding a bike” and once you have done a few tv segments you get much more comfortable when you do future segments. But in another way, it is a bit nerve racking each time you do it! Why? Because with live TV you never know! For this week’s segment I thought I was on between 7:30-8am but as I was setting up my table at 7:15 I was told I was on in 2 minutes! So I had to think fast – throw together the table and get ready to go live (when I thought I had another 20 minutes to prep!). It all turned out great but it was a good lesson in prepping for future tv segments.
When the cameras are rolling you have to be comfortable with going with the flow! Whether you are doing a tv segment, FB Live, or video, here are three tips to rock your next on-camera experience:
- Make an outline: Make an outline of your main talking points and make sure you remember all of them and are comfortable with 1-2 lines about each. When you are promoting your business on a tv segment you want to make sure you know the 3-4 points you are trying to get out about your business so you make sure that you get a chance to bring them up – your host will guide the conversation but you will want to steer towards the points you are trying to share.
- Practice, practice, practice: The more comfortable you are with the material you are presenting, the easier it is for you to think on your feet and steer the conversation. Once you have an outline, practice your talking points and think of different ways you can present the information. Also, have a good idea of how you are going to seamlessly integrate your business into the conversation. Quick tip: practice in front of the mirror! It really does help!
- Look the part: When you are on camera you have to be cognizant of how you present yourself! Wear clothes that are bright or neutral (white or black), stay away from patterns, and form fitting is alway best (baggier clothes generally make you look heavier and frumpier). Take some time to make sure your hair and makeup are presentable – I always use HD foundation even for my FB Lives – it is the little things that make all the difference!
I am going to be sharing these tips and many more in my upcoming video course – if you are interested in on-camera and video, email me and let me know so you are the first to hear about my new course when it launches!