Last week I was lucky enough to attend the Mom 2.0 conference for bloggers, influencers, media, and brands. It was the 10 year anniversary of the conference but my first time attending and I had a blast! Well, actually I was a bit nervous and apprehensive to network at first (check out my LIVE from the conference where I talk about that icky intimidated feeling and how to overcome in the Tribe) but once I got over the nerves, it was a ton of fun! Not only did I get to meet a ton of amazing brands, influencers, and mom bosses but I also learned so much from the panels, speakers, and just chatting with fellow attendees. In fact, I learned so much I already bought my ticket for next year! Check out a few of the tidbits that I learned below and stay tuned for more inspiring words and lessons learned in the coming weeks!
- There are no shortcuts to building a following. I met influencers and bloggers with hundreds of thousands Instagram followers and blog page views and asked many the secret to their success. They all said the same thing, it just takes time and good content. Of course there are some tips and tricks like engage online with others, attend conferences to increase your exposure, partner with influencers but most of these people have been at it for years! It just takes hustle and heart!
- Talk to strangers often. I know it is opposite advice than what we give our children but it is critical. I cannot tell you the amazing conversations and connections I made as a result of striking up a conversation with the person sitting next to me. Those conversations will hopefully lead to new biz opportunities and increased brand exposure and I had the opportunity to meet so many new and inspiring mom bosses.
- Diversifying is critical. Many people throughout the conference lamented how Facebook algorithms were impacting their reach and how people just don’t read blogs like they used to. It was a good reminder to not “put all your eggs in one basket” – try and diversify how you communicate to your audience. Additionally, I was impressed by the diverse revenue streams that many of these influencers had incorporated into their business model. Podcasters with membership sites, influencers with products, mom bloggers with courses – a great reminder to get creative and strive to set up multiple, diverse revenue streams for your business.
- Brenee Brown is AMAZING. I had heard about her and knew that Oprah is a fan but I hadn’t really heard her speak. Her keynote was inspiring and one of the highlights of the conference. I truly felt like I walked away learning so many valuable insights and with a new perspective. I highly recommend you check out her latest book Daring Greatly and watch her TED talk which became one of the top 5 TED talks of all time.
- Email, Email, Email As discussed above, social media is constantly changing and we have no control over the platform we post on. However, email is a mode of communicating that you CAN control. Capturing peoples’ email addresses and having your own known audience that you “own” is critical. And the key to effective email is building a solid relationship with your readers – consistent, engaging, and again compelling content.
- Networking is WORK and exhausting. Did you see my FB live in my Mompreneur Tribe FB group last week? If not, head over there and check it out. I popped in from the conference to share my nerves and apprehension with the tribe. I am continually preaching about the importance of networking but i found myself having a hard time putting myself out there at first. I was tired, intimidated, didn’t know what to say. So for the first half day, I gave myself a break to ease into. And then I got a good nights’ sleep, worked out, and hit the ground running the next day. And as I shared above, the connections I made were amazing. We all get nervous, shy, and exhausted from the process but we have to push ourselves through it!
- Attend at least 1-2 conferences a year. I know they are expensive and they take time away from our work and family but they are so worth it. It is good to opportunity to meet others, learn something, get inspired, and have some fun! Click here for a few of my conference recommendations. And let me know where you will be, maybe we can meet up!