As many of you know, one of my favorite things to do is to speak at conferences, events, panels. For some, it is terrifying and they dread it. For me, it is electrifying and I can’t get enough! Speaking is a great way to get the word out about your business and build your credibility in the market but it isn’t always easy to secure speaking gigs to the right audience. I am a firm believer that the more you build your personal brand and your credibility as an expert in your industry the more these opportunities will present themselves. And, the more that you networking online and offline, the more you will meet people who will ask you to speak and/or hear about opportunities for you to speak.
Case in point, my latest speaking gig at the Marketing To Moms Conference last week in NYC. That opportunity came about from none other than Instagram and from an influencer who I have been following and admiring for quite awhile, Nicole Feliciano of MomTrends. How, you may ask?
Well, I had reached out to Nicole 2 years ago when she launched her book Mom Boss. I DMed or emailed her to see if I could interview her for my YouTube channel when she was in DC promoting her book. We had a great convo and after that we stayed “in touch” on Instagram. I follow her and follow her Insta stories – every so often I comment on her posts (she always has great style tips and momboss inspiration) and maybe send a message in response to her stories that resonate with me. And, she does the same on my posts. Then, when I saw she was going to be a speaker at BlogHer this August (a conference I was attending) I DMed her on Insta and told her I was looking forward to seeing her. And, I made sure to say hi when we were at the conference. And then 3 weeks later, I got an Insta DM message from her saying she was putting together a mompreneur panel at Marketing To Moms and she thought I would be a great fit. And there you have it! What started as me following a cool influencer on Instagram turned into a professional relationship and a speaking opportunity!
Key takeaways for you to implement for your own brand or business:
1.) Don’t be afraid to reach out or get on the radar of someone you follow and/or admire – Be smart and targeted in your approach and of course add value if you can. Reach out if they are going to be in your hometown and/or at the same conference or event as you. When possible, support their causes or help to spread the word – that is an excellent way to get on anyone’s radar. For instance, I reached out to Nicole when I knew she was in the middle of promoting her book – I posted a pic of her book on my Insta and in my stories and I reached out when I knew her book tour stopped in DC. When someone sees that you are a follower that continues to comment, share their content, and helps to support and spread the word about their business they are going to notice you!
2.) Build an authentic, targeted personal brand and make sure that the content that you produce on social media supports that brand. My overall brand and my Insta content is focused on business, mompreneurs, marketing, and moms, which is why Nicole thought of me for this specific panel that she was putting together! When she approached me, we had only truly spoken twice. But, because Nicole had been following the content I was producing on Instagram for years, she was familiar with my voice, my message, and that I was a credible panelist for this event.
3.) You can build authentic relationships and lucrative business opportunities on social media – Comment on people’s posts, respond to their Insta stories, tag them and/or share their brand/products/etc with your followers. These are all ways that you can begin to build authentic relationships on social media. By following people, getting to know them and their business, commenting and sharing their content, you are putting in the time and effort to build a relationship. Once you do this, you will find that many will reciprocate and when it is the right fit, new relationships and opportunities present themselves. From there, you will be surprised where these online relationships can take you! I landed this gig as a result, made several business besties as a result, interviewed a Food Network star…just to name a few!
Comment below or head to the Tribe and let me know how you have built effective relationships on social media. Need help building your personal brand or leveraging social media to build relationships and biz opportunities? Let’s chat to see if I can help you!