As you all know, Instagram is by far my fave social media channel. However, I am still trying to figure out how to use this channel to actually drive sales to my business! I posted the question to my Mompreneur Tribe Facebook Group to see who has had success in driving sales on this platform. And, I had a few people who said they have gotten a good amount of business and leads from Instagram! One of those people was my friend and fellow Bethesda Mompreneur Meredith Forte of Frame Avenue Design. In this Facebook Live, Meredith shares the secrets of her success leveraging Instagram and Insta Stories to drive more prospects and sales to her business. If you are interested in leveraging Instagram as a marketing tool for your biz, you won’t want to miss this! Meredith shares examples of how she has gained business from Instagram, how she finds influencers and business collaborators on Instagram, the difference in how she markets on Instagram vs Insta Stories, and the apps that she thinks are a must-use to rock your Instagram game! Check it out and let me know what you think! And tune in every Tuesday at 2EST in my Facebook Group for a Facebook Live to help you run your business and mom life better!!!
I’ve also included my recent blog post below on the three types of Instagram posts that are guaranteed to get you a ton of likes. Check that out as well!
3 Instagram Posts Guaranteed To Get You Likes
I have to admit, I am an Instagram addict (are you following me on Instagram @AnjVarma – if not, head over real quick and share the love)! It is by far my fave social media channel (well tied with my Facebook group of course!). I love scrolling through, posting, sharing on Insta Stories and I’m pretty obsessed with tracking who is commenting and liking! I am continually reading articles, following Instagram influencers, and joining Facebook groups focused on Instagram to educate myself on how to optimize this channel and learn how to build a legit audience.
If you are as obsessed as I am then you should definitely join my MompreneurTribe Facebook Group because I often share all that I am learning over in the Tribe! In fact, on Tuesday June 27th at 2EST I am going LIVE in my Mompreneur Tribe Facebook Group with Meredith Forte the founder of Frame Avenue Design to get her tips for all things Insta! So join us then!
I have tested a ton with my audience to see what drives engagement and likes. And I have found the following three types of posts always drive engagement (with good editing, captions, and pictures of course!) Test it out in the next week and let me know what you think:
1.) Inspirational quotes – people love to be inspired and motivated. Whether plain text or a text overlay on a pretty pic – quotes always drive the likes!
2.) Pictures of your kids – people can’t help but share the love when you post cute pics of your kids!
3.) Flatlays – what are flatlays? You know those pretty pics that have a bunch of random items perfectly positioned on a white or marble background. This one is much harder to post on the fly because it takes good props and a bit of practice. But if you study enough people’s Instagram feeds, get a few good props, and a white foam board you can start to do it on your own. It took me a while put I put together the one below and it drove a good amount of engagement! Or, even easier, you can find free stock images that do the work for you! Stay tuned, I hope to share more on Insta flatlay tips in an upcoming post and/or Facebook Live!
Tag me on Insta if you try any of these – would love to see if it works!!