Last week I had my last meetup of the year and it was a great way to round out a fantastic year of connecting and collaborating with local entrepreneurs. Rohit Bhargava , author of The Non-Obvious Guide To Small Business Marketing (Without A Big Budget), shared Small Business Marketing ideas from his upcoming guidebook. I’ve included a recap […]

I have been working on an influencer marketing strategy for a marketing consulting client and realized that all of the learnings that I have been gathering could be useful to all of you as well! My research has reinforced what many of us have known: Instagram influencer marketing can be an effective, low cost tool […]

This week I stopped by Great Day Washington to share my holiday gift recommendations including gifts for the coffee lover, chef, pets and more! Check out my clip below for great gift ideas for everyone on your list and see below for links to the brands recommended! Breville Shots Box Keurig Briggs & Riley Aquaphor […]

You hear so much about the importance of social media as a marketing tool, but most influencers will tell you that the most important marketing channel where you should be focusing your time is actually email. Why? Because any social platform that you don’t own can change algorithms or go away at any time (hello […]