My latest meetup featured Washington Post On Parenting Editor Amy Joyce. Amy shared excellent tips on pitching the media and great insight into how the Post works. I’ve included a summary recap of the highlights of our discussion below plus the great resource recommendations shared by entrepreneurs who attended our event. I hope to see DC entrepreneurs at our next meetup on February 25th – our speaker will be sharing how expanding your brand can help you to increase revenues.
1.) How do you get your business in a print publication?
Familiarize yourself with the publication you are pitching and the reporters who you are pitching to. No one is going to run a commercial for your business so think of a story that you can pitch that highlights your business and tells a story.
2.) Any tips for sending a good pitch? Best medium and timing?
Familiarize yourself with with reporters’ social media channels – follow them and share their content. Amy admits that she is inundated with email and email pitches and it becomes hard to respond to all emails, which is why she will often see Twitter and Facebook messages/pitches more than email. Amy recommends not emailing on weekends because it is more likely to get lost in the shuffle. And she does not typically respond to phone inquiries.
If you have an idea for a story, Amy recommends sending the shell of the story (or the whole story) so that the editor/reporter can easily review and determine if a good fit. She also recommends that you reach out directly instead of going through a publicist.
3.) How does the Post differ from other media outlets?
The Post is more “old school” and traditional. Other mediums are likely more flexible than the Post.
4.) How has your work environment and the Post changed since being acquired by Jeff Bezos?
The day to day hasn’t changed that much other than it feels like a more stable environment.
5.) What were some of the most popular posts in On Parenting last year?
Meetup attendees shared several excellent resources that help them to manage both their business and their personal lives! Check out their recommendations below:
– 5 AM Miracle Podcast – Weekly podcast dedicated to dominating your day before breakfast
– Money Love Challenge from Kate Northrop – This free challenge delivers 21 daily, bite-sized action items for you to pay loving attention to your money.
– Create a vision board
– Cozi app – time management, scheduling, family organization
– Startup Podcast – a series about what happens when someone who knows nothing about business starts one
– Asana – task management/task sharing app
– Favado App – app highlights sales/coupons in the grocery store
– Pure Wow – lifestyle website with great food, fashion, and home tips
Hope to see you at our next meetup on February 25, purchase tickets today!