Last week I had my last meetup of the year and it was a great way to round out a fantastic year of connecting and collaborating with local entrepreneurs. Rohit Bhargava , author of The Non-Obvious Guide To Small Business Marketing (Without A Big Budget), shared Small Business Marketing ideas from his upcoming guidebook.
I’ve included a recap of Rohit’s main tips below (thank you to my friend Laura from Elle Design & Communications for taking notes!)
- Tip 1: PRICING
Set your pricing by knowing the max in your market. And then know your value, be confident about that value, and sell that value to the client. When providing an estimate, say “What I usually charge is…” Gives some room to negotiate but they know the expectation. Get away from charging per hour and move towards packages.
- Tip 2: KNOW YOUR CUSTOMER It’s not about demographics but what is my customer thinking about? What does this person want, what do they need, how do they spend their time? Figure out how your product/service speaks to their needs and market accordingly..
- Tip 3: CONTENT MARKETING/ WHERE TO MARKET Answer the questions that people often ask you. What is your expertise? But be cognizant of how much time you are spending on content marketing and are you actually enjoying it? If not, then won’t be good and you shouldn’t bother.
- Tip 4: SOCIAL MEDIA You don’t need to be everywhere? Choose one social media platform where you enjoy being and where your customer lives. But, have a presence on every channel and point people to the social media platform of your choice (ie if they go to find you on Instagram, you direct them to Twitter.)
- Tip 5: EMAIL LISTS Make email capture a priority. Keep in touch with your list by offering value. For instance, Rohit provides a weekly email of interesting articles for his readers. Build email list through 1. Social media (On Twitter page, add join newsletter link to sign up) 2. Sign up cards with info at events 3. Text based: 555888 Word NonobviousMake it easy for people. 4. Lead magnet. You’ll get something for signing up. Content, discount etc.
- Tip 6: GO OLD-SCHOOL Social media is the hardest to break through because it is so cluttered. Email in-boxes are not as overwhelming as in past. And print mailings may actually be a “new” way to stand out. Social media is the hardest to break through now.