A couple of weeks ago I shared the philosophy shared by many of my fave influencers: DON’T build it before they come; rather, build it once they pay and have told you they will come! I’ve learned the hard way how putting your blood, sweat, and tears into something before you know whether anyone will buy it, can backfire! However, I hadn’t fully tested out this theory for myself.
So, I decided to test it out on an in-person Insta Bootcamp which I have been talking about forever. And, guess what, it worked! I had informally polled my audience and people expressed interest in an Insta Bootcamp, but that doesn’t mean they were willing to pay for it! So, before I went through the time and energy of creating a whole bootcamp I offered it to my audience! And, I only offered it for a limited time (a week and a half) for two reasons 1.) so I had enough time to now create the bootcamp which I’m offering in March and 2.) to create a sense of urgency and force people to actually purchase in advance (instead of waiting till the day before the course is offered, which often happens!). Guess what, I sold out the bootcamp in less than a week! In fact, I had a waitlist of 7 people before the initial registration period even closed! I’ve already lined up details for my April bootcamp (enrollment will begin next week!) because demand was so high!!!! (click here for more info)! Super exciting!
Sooooo, now I have to actually go and put all of my ideas on this bootcamp down on paper and officially create this thing! A couple of lessons learned from this whole experience:
1.) Before you go through the process of creating your new product or course, poll your audience and ideally, actually sell the product so you know there is demand!
2.) Creating excitement and limited time enrollment works! People love waiting until the last minute to commit, drum up excitement and limit registration to drive sales early!
3.) If you have the right product, the right relationship with your audience, and listen to your audience your products will sell. People had been asking me to create this and I knew it was something that would be popular, but I was nervous to sell because “what if no one bought it”. Well I answered my own question and now I can bring people one more service to help them grow their business. Everyone is a winner!
Comment below if you have tried this or tell me how you can apply to your biz! And join me for an upcoming Insta bootcamp – if you are not in the DC metro I’m happy to put together a virtual option if enough demand – email me!